Social media is changing the retail world. Fashion inspiration once derived from catwalks and magazines and there was a long period of...

“TikTok is a growth opportunity for fashion retail marketers looking to drive brand awareness and social commerce.” - Viviane Paxinos,...

Slacktivism is a combination of the word’s ‘slacker’ and activism. It is the idea of activism with little-to-no, personal or immediate...

INFLUENCERS TRANSFORMING THE WAY BRANDS MARKET THEIR PRODUCTS When we think of social media influencers there is often a negative...

CULTURAL APPROPRIATION IN FASHION MARKETING CAMPAIGNS In this post I will be taking a look at the questionable lengths brands will take...