SHOP 'TIL YOU DROP

Social media is changing the retail world. Fashion inspiration once derived from catwalks and magazines and there was a long period of time before these clothes would make make its way to the mainstream and public consumption. Thanks to the efficiency of online and social media we are able to access fashion inspiration, trends and products at a much faster rate. More specifically, Facebook and Instagram have had a major impact on the way people shop for clothes.

Instagram shopping posts are extremely helpful for businesses as it is great way for them to demonstrate what they offer in regards to products and services. Instagram shopping posts allow users to shop easily on the platform. Companies and users have the ability to tag the products on their posts directly. Instagram feed post shopping allows users to discover products, whether they be new or current. Five products can be tagged in one Instagram image or video post. Brands can also tag other accounts, when reposting user-generated content. It has streamlined the user experience to tag products within content. Relevant hashtags can also be useful in gaining a higher percentage of engagement.

Creators and influencers can also gain opportunities to promote products from brands they work and collaborate with. Collaborating with an influencer that will talk about your products and sharing them with the right audience is a powerful strategy that can drive sales.

the Instagram shop feature allows users to shop without leaving the platform. Products can also be virtually “tried on” through Instagram Stories AR filters. The Instagram shop feature increases driving traffic and can reach new customers. The ‘View Shop Button’ can be accessed on the profile page of company. Brands can also be featured on the Instagram shop tab. The shop tab allows people to discover new products on Instagram and there are different features, including shops, editors picks, collections, guides and videos.

‘Instagram Stories shopping’ is also available to users. People are able to click on a brand’s story and the product sticker attached, which will then lead them to a direct purchase. Instagram Live shopping is another feature that allows brands to display their products in a personable way. Products can be tagged directly in the livestream and then users are able to tap and purchase. Products can be pinned one at a time, making the experience interactive. Shopping via Instagram reels is also a possibility; as a result, more new products can be found.

These features have been highly successful in the fashion industry and have changed the way businesses market and sell their products. The visuality of an app like Instagram is appropriate for the fashion industry.